Lead Generation & Permission Marketing
Planit are a full-service agency specialising in lead generation and permission marketing. We have solutions and experience in both acquisition and retention learned over the past ten years. Our skill is in planning and delivering successful programmes to deliver a wide range of marketing objectives.
Acquisition – We have delivered successful campaigns in the retail, financial services, utilities, telcos, travel, charities and mail order sectors. A typical solution will use a range of lead sources and technology to provide highly targeted leads into your sales channel, usually within seconds of the consumer expressing an interest.
Retention – Lead generation can do more than deliver new customers. We have a range of options which provide email permission for your existing customer database, opening up the channel of email marketing to your offline consumers for cross-sell and retention. In addition to email address we can create campaigns which provide additional targeting or preference information such as contract renewal dates or product holdings with your competitors.
Our range of solution in both sectors are applicable to online, DM & telephone sales / Comms channels
